Pan Pacific Copper Co. is looking to diversify its clientele for selenium and reduce its dependence on China. PPC, a joint venture between Nippon Mining & Metals and Mitsui Mining & Smelting Co. (TSE:5706), now sells more than 60 per cent of its selenium to China.

* But Chinese demand for selenium could decline because of the tightening of environmental regulations and the potential for economic fluctuations in the country.

* To mitigate against this risk, the firm is looking for ways to reduce its exposure to the Chinese market to 50 per cent. – Asia in Focus